Men’s Volleyball World Championship
Millions of people tuned in to witness the Men’s Volleyball World Championship. When the women’s championship starts this week, it hopes to equal its popularity.
- Over 10 million people watched the men’s final in Italy and Poland alone.
- Fans in 90 nations love the championship.
- Volleyball World has 40 million admirers on its Facebook and Instagram pages.
- The Women’s World Championship begins on Friday.
Ahead of the Volleyball Women’s World Tournament, which starts on Friday, viewing stats for the men’s championship in Poland and Slovenia have emphasized volleyball’s great global appeal, with millions watching the sport from all over the Men’s Volleyball World Championship.
RAI 1 and Sky Sports in Italy had fantastic viewership ratings, with a high of four million people seeing their dramatic 3-1 triumph against co-hosts Poland in the final in Katowice – a total market share of 25% at the Men’s Volleyball World Championship.
Poland’s march to the final captivated fans in Poland, with a combined 13.1 million peak audience watching their semifinal triumph against Brazil (6.5 million) and the final (6.7 million) on TVP and Polsat. Each match had a combined average market share of almost 40% across the two channels.
It was a similar picture in Brazil, where 4.5 million people tuned in to witness the South American team earn bronze on the final weekend.
The tournament was aired in 90 countries via broadcast agreements, while Volleyball World TV, Men’s Volleyball World Championship’s OTT channel, saw over 600,000 unique viewers watch 38.8 million minutes of action throughout the competition. Furthermore, throughout the event period, video footage uploaded on the Men’s Volleyball World Championship YouTube channel, which featured longer highlights of each match and the Quick Set program, was seen 17.5 million times.
The competition also generated a lot of buzz on social media, with over 40 million people following Volleyball World on Facebook and Instagram between August 26 and September 12. This resulted in more than 1.5 million interactions. During the same time period, about 12 million impressions and 645,000 interactions were reported on the Volleyball World Twitter account.
“We are tremendously delighted by these sparkling viewing statistics, which once again demonstrate volleyball’s undeniable worldwide appeal,” Volleyball World CEO Finn Taylor said.
“The Volleyball World Championship is the crown jewel of national team events, and it is amazing to see fans’ desire for material consumed via multiple digital methods.”
“After such an incredible tournament, we are now looking forward to building on these results for the much-anticipated Women’s World Championship in the Netherlands and Poland.”
“I am thrilled to watch the ongoing expansion of the FIVB Volleyball Men’s World Championship in terms of both the caliber of the national teams and the rising enthusiasm from fans worldwide,” stated FIVB President Dr Ary S. Graça F°.
“The enormous statistics created by the event on digital channels and television clearly reflect the event’s potential and appeal not only in the top volleyball nations, but also in many countries throughout the globe.”
“With forthcoming events this season, we want to build on these results.”
The Men’s Volleyball World Championship will be held in the Netherlands and Poland from September 23 to October 15. Click here for additional information about the event.
Concerning Volleyball World
Volleyball World is a new collaboration between the FIVB and CVC Capital Partners that aims to drive global expansion, innovation, and investment in volleyball. Its purpose is to build an integrated ecosystem that connects all volleyball stakeholders (fans, players, corporate partners) through digital and live events. Volleyball World is in charge of the commercial operations of major international volleyball and beach volleyball events such as the World Championships, Volleyball Nations League, Olympic Qualifiers, and Beach Pro Tour.
Related Stories: FIVB Volleyball Championships News.